Focus on what you can control in 2012.

Posted by John Park on Jan 2nd, 2012
2012
Jan 2

Movie ticket sales hit a 16-year low in 2011. The theater industry attributes higher prices and the prevalence of new platforms to view movies.

 

I certainly believe this is true and I am certain that these factors played a key role.

 

However, I was surprised to learn that the industry did not mention what role customer service may have played in this outcome. To be specific, I am referring to the lack of or declining customer service in movie theaters. Civilized decorum and the almost cliche concept of “Silence is Golden” has become increasingly absent in the theaters. It is common to find crying babies, people using their phones, disruptive or obnoxious behavior. And, I am not even mentioning those who love to kick the chairs of the persons in front of them or those who use the theater floors as their personal trash cans leaving the auditoriums in a disgusting state. If you spend more than 5 minutes reading online reviews about movie theaters, it’s clear that I am not the only one who feels this way.

 

This is another example of an industry using the economy as a scapegoat. Customer service is the one area of any business that can be transformed instantly. Best of all, it can be transformed without a heavy financial investment. Examples include answering the phones a certain way or just saying “Thank You” properly.

 

There is nothing you can do about the economy. It is what it is. Instead of using it as a crutch for poor results in 2012, focus on what you can control. You have 100% control of customer service.

 

I say… bring back the ushers with the flashlights.

 

 

 

 

Words cannot describe this man’s achievements.

Posted by John Park on Oct 5th, 2011
2011
Oct 5


Steve Jobs died today.

I did not know him. I’ve never met him.

And yet, I find myself profoundly sad about his death. It’s hard to find the words. There’s too much to say. I know many will try.

I am just one of billions he has made an impression on through his innovation and technology.

He changed my life for the better. As a businessman, I can’t thank him enough.

Rest in peace Mr. Jobs. You did well in your short 56 years.

Thank you!





It’s Dying. Accept it.

Posted by John Park on Oct 2nd, 2011
2011
Oct 2
 
 
I just received a Groupon email letting me know that I could subscribe to Vogue for $8.  If I took advantage of this offer, I would receive in the mail 12 beautiful, full color issues of Vogue for just $8.  After Groupon takes their 50%, Vogue gets $4.
 
A few months back, I visited the web site of a notable advertising industry publication.  To subscribe, I would have to pay over $50 a year.  I passed.  Instead, I just decided to opt in to their email newsletter.  About a week ago, I started to receive the physical copy of the publication in the mail for free.  I didn’t pay a cent but they decided to start mailing them to me.
 
The magazine publishers are up against the wall.  The above scenarios are two small examples of a desperate industry.  If their content is so valuable, why I am I receiving them for free or practically for free?  Not only did I get it for free, I am receiving them at their cost.
 
The answer is simple.
 
It is more valuable for them to tout a larger subscriber base than to actually care about what their publications are being bought for.  It all funnels down to how many subscribers they can tout or claim to their potential advertisers.
 
This is not a new occurrence.  It has been happening for years but true desperation is rearing its ugly head for the first time.
 
Ladies and gentlemen.  PRINT IS DYING.
 
Don’t advertise in it.  Don’t pay for it.  Don’t invest in it.
 
If you are a magazine publisher, place ALL your resources towards digitization.  Accept reality.  Do you really believe that my 5 year old boy will buy a magazine for entertainment and information when he turns 18?
 
 
 
 

Should we prevent failure at any cost?

Posted by John Park on Oct 1st, 2011
2011
Oct 1

During my life, I have learned quite a bit from failure.  I consider these invaluable life lessons that have made me better.

Is society working too hard to prevent failure?

Corporate bailouts.

Trophies for every kid at the end of a losing season.

Countries borrowing to save entitlements.

Living with Mom and Dad forever…

What lessons are to be learned if we prevent failure at any cost?

Who Feeds Your Children? Who Can Feed Your Children?

Posted by John Park on Sep 25th, 2011
2011
Sep 25

I have business executives asking me all the time about time management and priorities.  As a business executive myself, believe me when I tell you that this is something I am working on as well.

Having said that, here is how I try to prioritize my to do list on a daily basis.

FIRST:  Take care of everyone that feeds you and your children.  (existing clients and customers)
SECOND:  Take care of everyone that can potentially feed you and your children.  (sales and prospects)
THIRD:  Everything else.

Don’t have children?  Substitute with anything or anyone that is of great value to you.

Can’t get to everything else?  Delegate or pay someone to do everything else for you.

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