Shhhh… Don’t tell anyone it’s FREE.

Posted by John Park on Jul 31st, 2008
Jul 31

Google Alerts Logo


Are your ears burning?  There are over 120 Billion web pages on the Internet and that’s not even including the 75 million or so blogs that are independently publishing information every single day.
How can you keep up with all of this information?  I am going to let you in on a marketing, public relations and advertising industry secret.
Google has a little known free tool called Google Alerts.  It’s a simple idea really.  Just input the keywords or specific phrases you’re interested in and Google Alerts will send you an e-mail every time something is published on the Internet relevant to your keyword or phrase choices.
Before Google Alerts came along, this kind of technology-based business intelligence was only available to big companies willing to dish out big dollars.  Google has made this valuable tool available to anyone with an e-mail address.
- Use it to find out what is being published about you or your company.
- Use it to find out what your competitors are up to.
- Use it to stay at the cutting edge of your specific business or industry niche.
- Keep up with whatever interests you.
( Quick Tip )
When using a phrase, contain them in quotations.  For example Biz Crusader should be entered as “Biz Crusader”.  If you don’t do this, you’ll get top headlines and posts that include the word BIZ and CRUSADER.  This setup will inundate you with information you don’t want.



One Response

  1. Katherine Says:

    So…that’s what the ” ” are for. Thanks!

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