Biz Crusader makes the small business ALL TOP blog list.

Posted by John Park on Aug 18th, 2008
Aug 18

All Top - Best Blogs
Today… a little self-promotion.  A few days back, my blog was chosen as one of the top blogs to be listed on ALL TOP, a new blog aggregation site with a mission to index the top blog conversations on the Internet.  Since my blog hasn’t been around that long, I am assuming that I was chosen for my early “potential”.  I like these guys a lot and it’s good to see a tech company with a sense of humor.   Here is how they describe their process.

Q. How do you decide which sites and blogs are in a topic?


A. We use a patent-pending, semantic computational algorithm derived from the post-doctoral work of Guy at Stanford. Just kidding. We rely on several sources: results of Google searches, review of the sites’ and blogs’ content, researchers, and our “gut” plus the recommendations of the Twitter community, owners of the sites and blogs, and people who care enough to write to us. Let us declare something: The Twitter community has been the single biggest factor in the quality of Alltop. Without this group of mavens and connectors, Alltop would not be what it is today.

Biz Crusader is listed in their coveted SMALL BUSINESS category.  Look for me way at the bottom.


Thank you Guy and the gang.  I appreciate you picking Biz Crusader.  It gives me fuel to crusade some more.  I hope I prove worthy.
I also want to welcome all of the new readers from ALL TOP to Biz Crusader.  If you would like to subscribe to my posts via e-mail, please click here.  And, please don’t be shy.  I welcome your comments.


Don’t forget to forward Biz Crusader to other business owners who might benefit from weekly business marketing tips and editorials.



The death of reciprocal links…Thanks to BLOGS!

Posted by John Park on Aug 15th, 2008
Aug 15

Grow Web Site Traffic


Back in the old days (3 years ago), we were telling businesses to seek link-backs to their business web sites.  Doing this, in theory, would increase their free ranking in some of the more popular search engines like Google and Yahoo.  The logic was if there were a bunch of web sites linking to your web site, your web site must be relevant and filled with quality content.  You can see how in an automated system developed by Silicon Valley geeks, this formula made a lot of sense.
By the way, whenever I use the term “Geeks”, it is a term of endearment.
This advice to create link-backs created a plethora of web pages called link to us, friends of abc company, and so on.  Surf the web for about 10 minutes and you’re bound to run into at least a few of these pages.
THE PROBLEM:  Many approached this initiative with a “you scratch my back and I’ll scratch yours” strategy.  This search engine initiative was called reciprocal linking.  Many business owners quickly realized that this process was impossible to police and manage.  So, after they filled the tops of these pages with business web sites owned by friends and family, many just abandoned the initiative leaving behind another set of “ghost town-like web pages” on the Internet.
Well, there is now a better and easier way to generate link-backs to your business web site.  Simply comment on BLOGS.  Here are your strategy steps.
Step 1:  Locate 10 to 20 blogs that are relevant to your industry, services and or products you provide.  It is important to locate blogs that are active and being updated with regular posts.  This is a good sign of how much traffic they could be receiving.  It is also ideal to locate blogs that allow web site links in their comments area.
Step 2:  Bookmark them and check them on a regular basis.  Whenever you get a chance, read the articles and post your comment.  Offer expertise, your constructive opinion or a new perspective.  It can be as short as a few sentences and as long as a one paragraph counter opinion.  Keep in mind that you’re not being unethical or self-serving by doing this.  Most bloggers will love your regular visits as well as your comments.  By the way, you’ll also begin to notice one important benefit of this exercise.  Soon, you’ll find yourself more plugged in to your own industry.  Who knows?  You might even learn something.


Step 3:  Repeat Steps 1 and 2.  Sit back and watch your search engine rankings grow as well as the traffic to your web site.  And, eventually this strategy should allow you to introduce your business to potential prospects.


BELIEVE ME… This is a lot easier than confirming if Aunt Martha has linked her dog grooming web site to you.

( Places to start today! )


All Top


Google Blog Search






Looking for a job? Technology may not be your friend.

Posted by John Park on Aug 12th, 2008
Aug 12

Job Search - Be Different


Last week, I posted an ad on Craigslist to fill one of our part-time marketing assistant positions.  Boy… was I in for a surprise.  In my 15 plus years in management, I have never experienced anything like it.
In a period of  48 hours, I received over 200 resumes and since then I have been receiving about 10 to 15 resumes a day.  Keep in mind that the position I am looking to fill is an entry level position with an allocation of about 20 hours a week.
If these numbers don’t exemplify our current state of economic disaster, I don’t know what does.  Nevertheless, this blog post isn’t necessarily about the economy or the high number of responses I received.
After a bit of pondering and reflection, I decided instead to write a post to assist those looking for a job in this economy.  Many of these specific job searching tips have originated from my observation as an employer of what job seekers are doing wrong.  You’ll see that the ROOT of these mistakes are deeply intertwined with today’s technology.  That’s right.  Technology isn’t always your friend when you’re searching for a job.
1)  DON’T MASS SUBMIT:  E-mailing your resume blindly to every job post on the Internet is not a good idea.  Your resume will be discarded almost immediately if your mass submission is obvious.  Quantity is not your goal.
2)  READ & ANSWER:  Take the time to carefully read the job post.  Retrieve from it specific criteria the employer is looking for and address them directly in your cover letter.  This is the “why” and “how” you are the right candidate.  If the employer wants an apple, don’t tell them you are an orange.
3)  BE PROFESSIONAL:  Don’t underestimate how much employers appreciate professionalism.  Being “stuffy” or “starched” is in most cases preferred–at least initially.  You’ll have plenty of time to be cool and casual after you get the job.
4)  WRITE A COVER LETTER:  I don’t mean cut and paste the same one you’ve used 500 times.  Again, address specific needs of the employer and answer “why” and “how” you’ll be the perfect candidate.  If you were a movie, your cover letter is the 30 second trailer.  Make it powerful enough for the employer to want more.
5)  TALK SALARY LATER:  Read what the posting states about salary.  If it doesn’t meet your requirement, don’t apply.  You’re not going to convince an employer to pay you more just because your experience states so.  Remember that your primary goal initially is to get an interview.
6)  GO TRADITIONAL:  Don’t abandon traditional job searching tools like a printed resume on nice stationery.  We received over 200 resumes via e-mail.  Do you think we would have taken special note if we had received ONE via regular mail?  Isn’t it funny how the Internet has made going traditional the stand-out strategy.
Job searching in this economy will require diligence, commitment and a lot of creativity.  My most important advice is to be different.  Why are you different and how are you communicating these valued differences to your potential employer.
I want to wish everyone out there looking for a job my absolute best.  I won’t wish you luck because it’s really not about luck.  Like all worthwhile efforts, you need a solid strategy and a plan.



On 888, China wants you to know one thing.

Posted by John Park on Aug 8th, 2008
Aug 8

KFC in Beijing China


The Olympics are starting today in Beijing, China.  The communist regime has spent over $44 Billion dollars in preparation for the games.  Keep in mind that this figure is based on Chinese math where a skilled construction worker makes $15 dollars a day.  Aside from the obvious euphoria of nationalism spilling into every corner of the massive country, there is also a more deeper and important reason for the huge expenditure.
The message is crystal clear.  China is OPEN for business.  That’s right.  China wants the young man to go EAST.
This country of 1.3 Billion people, roughly 4 times the size of U.S., is determined to become an economic superpower at any cost.  China is not a sleeping giant.  It is a giant doing jumping jacks.  So, how should we view this situation as American business owners?  Is it an opportunity?  Should we learn Chinese?  Do you remember in the nineties when we were all supposed to learn Japanese?
The big American companies are already doing business, a lot of business, in China.  GM and Ford are actually making money in China.  Did you know that the #1 luxury car in China is a black Buick sedan?  KFC is growing at a profit pace of 30% per year and of course the Golden Arches are there as well.  This sounds pretty good, right?  Well, it’s not good for Americans or American businesses.  The problem is we’re not exporting these products and services to China.  Instead these American brands are being produced in China by Chinese workers for Chinese people.  And, as soon as they meet the demands of their own people, the same American brands will then be exported back to the United States.  That’s right, we will be importing Fords and Chevys from China sooner than later.
The success of global economics depends largely on one country sending their products to another country.  This allows for the producing country to employee more people and to reap the financial benefits.  Because of the huge gap in labor costs, there is almost no incentive for China to import products from the U.S.  The only exception is the stuff they cannot make themselves.  This fact is essentially the key to seizing the enormous business opportunity created by China.
What do the Chinese people need during this exponential grow stage that they cannot produce or produce enough of themselves?  If you’re thinking about doing business in China, this is the question you have to answer to determine if your product or service qualifies.  If you firmly believe it does, it might be time to explore your global business aspirations.  Opportunities like China present itself maybe once or twice in a century.  We don’t have to watch the game from the sidelines.  Let’s jump in and show the Chinese what the “American Dream” is all about.



The Original Geek Squad???

Posted by John Park on Aug 6th, 2008
Aug 6

Here is a little business humor for all of you.  One of my clients sent this over and it’s hysterical.  I dedicate this post to all of our “poor” IT partners and to Dell’s customer service in India.  Really Edward or Britney (Indian Customer Service Names) … It’s not my fault!  Stop using the phrase “user error.”  ENJOY.



If you cannot view the video in the e-mail, please visit



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