Start with a business K.I.S.S.

Posted by John Park on Aug 21st, 2008
Aug 21

KISS Theory


We’ve all heard it before.  We all know of it.  We understand what it means.  So, why don’t we practice it as often as we can in business?
K:  Keep
I:  It
S:  Simple
S:  Stupid
Try it.
I want you to take away from this post the simple and valuable concept of K.I.S.S. and see what you can do to apply it to your business.  I would start with your advertising and marketing messaging.
What do we love in our lives because it is straight to the point and SIMPLE?  We’re constantly complimenting and acting as unpaid consumer salespeople when we find something that is easy, quick, simple to use and yet effective in delivering the value proposition.
How is this post for KISS?  Believe me… It pains me to not write further about this topic.  If I did, the point would be lost.
( Some examples of K.I.S.S. at work )


GOOGLE – Process

NETFLIX - Business Model

OVERSTOCK - Flat Shipping

APPLE - Product Focus




2 Responses

  1. Matt A Says:

    RIGHT on! This is going back to the basics. If companies could only master this concept, they would do so much better. Came across your blog on all top.

  2. Katherine Says:

    Yet more great advice, Biz Crusader! Thank you for the reminder!

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