SEO: Do it yourself web site copywriting tip.

Posted by John Park on Nov 7th, 2008
Nov 7

seo copywriting

Recently, I heard an interesting comment from a business owner in VA who had just launched a new web site.  He said “This is so frustrating.  I spend all this money and when I type in HOME REMODELING IN VIRGINIA at Google, I don’t come up at all.”


That’s when I asked him “Does it say HOME REMODELING IN VIRGINIA anywhere on your web site?”  There was a pause on the phone.  He eventually answered “No, I guess it doesn’t.”  I didn’t need to go any further.  He already knew what I would say.


How can Google, Yahoo or MSN find the phrase your prospects are typing in if they do not exist on your web site?  So much of SEO (search engine optimization) relies on common sense.  It is this kind of simple logic that is often abandoned just because it’s the “Internet.”


This event gives me a good reason to offer a tangible SEO tactic you can implement yourself.  As a follow-up to my earlier post “SEO is not an event.  It is a strategy“, here is one powerful search engine optimization (SEO) tool you can implement yourself.


Writing for a web site is very different than writing for a brochure or some other kind of traditional marketing collateral.  In fact, if you read a well written SEO’ed web site, your initial reaction might be to suggest word changes, omissions and maybe even complete rewrites.


( SEO Do It Yourself Tool – Effective SEO Copywriting )

STEP 1:  Identity a list of keywords or phrases you would most likely type in to find your type of business at a search engine.  Create this list and prioritize them in order.  This list should be no longer than 10 keywords or phrases.


STEP 2:  As you write copy for your web site, utilize these keywords as much as you can without sounding grammatically incorrect or ridiculous because of overkill.  The artform is writing it in a way so that most readers will not notice your overt SEO attempts.

STEP 3:  As you implement step 2, be sure to prioritize the quantity of use by the prioritizing you completed in Step 1.  For example, you should try and use your top 3 keywords or phrases much more than you would use the last 3 keywords on your list.


More to come about SEO in future posts…

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