Thinking Creatively In The Conquest of Space

Posted by John Park on Feb 1st, 2009
Feb 1

Stepping Forward

With the economy in the tank and with politicians bickering over the so-called stimulus package, we’ve all noticed a certain trend in advertising.  Many advertisers are working very hard to address the recession head-on by promoting their products and services around current market conditions.  Specifically, they are all trying to tell us how much they empathize with the plight of the suffering working class.  And with today’s technology, ad agencies are able to pump out these timely ads at record pace.
Today, I would like to extend my ”KUDOS” to one of the most creative promotions yet in regards to this topic.
Recently, Hyundai USA announced the following promotion.
“In addition to our warranty, we’re introducing Hyundai Assurance, to show you the faith we have in you.  Right now, finance or lease any new Hyundai, and if in the next year you lose your income, we’ll let you return it.”
Addressing the poor economy head-on is something all businesses should be doing.  You don’t need an ad agency on Madison Ave. to roll out a program or promotion that speaks directly to the economy.

David Schwartz, the inspirational bestselling author of The Magic of Thinking Big, said the following.
“Every step forward in the conquest of space is the result of creative thinking.”
Clearly, Hyundai has some creative thinkers in their organization.  How about in your business?
Remember… Just Keep Stepping Forward.

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