JK Wedding Entrance Dance – Breaking The Rules

Posted by John Park on Jul 24th, 2009
2009
Jul 24

Ok.. I have to confess, this post has nothing to do with business.

It’s just a perfect Friday video and it will make you smile from ear to ear.

Lighten up everyone!  (me included)

Breaking the rules never looked so good.  Hmmmm… Maybe… it has something to do with business.  You decide.

God Bless!




Until Next Time…



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When Viral Videos Go Commercial — SUCCESSFULLY!

Posted by John Park on Jul 20th, 2009
2009
Jul 20

Many companies have tried it and most end up spending a lot of money only to fail miserably.  I am referring to professionally producing a video for the sole purpose of making it go viral on the web.  It’s very hard to make something happen in a systematic planned way when it happens most of the time by accident.  I don’t know how much Evian spent on this video (probably a 7 figure project) but they have managed to get a commercially produced video go viral in a BIG way on the web.  As of when I am writing this post, it has been viewed close to 6.5 million times.  Good work Evian!  You give other corporations hope.




Until Next Time…



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2009
Jul 8

When Time Magazine declared EVERYONE as their person of the year, they had many scratching their heads.  In reality, they were right on the money.  Their tribute to the way an average Joe could create content and empower themselves on the WWW was well deserved.  The flip side of all of this is that businesses must also be aware of the empowering mass media tools readily available to every customer they serve.

As of today, this video has been seen over 250,000 times.  I bet United Airlines wishes now that they had fixed or replaced the poor guy’s Taylor Guitar.  We’ve all been there but now we have free tools to let millions know about it.  Food for thought for all consumer brands.  Social and Viral Marketing needs to be taken seriously.  It’s not just a buzz phrase.  It is very serious business.



Until Next Time…



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