United Breaks Guitars — The Other Side of Social Marketing
When Time Magazine declared EVERYONE as their person of the year, they had many scratching their heads. In reality, they were right on the money. Their tribute to the way an average Joe could create content and empower themselves on the WWW was well deserved. The flip side of all of this is that businesses must also be aware of the empowering mass media tools readily available to every customer they serve.
As of today, this video has been seen over 250,000 times. I bet United Airlines wishes now that they had fixed or replaced the poor guy’s Taylor Guitar. We’ve all been there but now we have free tools to let millions know about it. Food for thought for all consumer brands. Social and Viral Marketing needs to be taken seriously. It’s not just a buzz phrase. It is very serious business.
