When Viral Videos Go Commercial — SUCCESSFULLY!
Posted by John Park on Jul 20th, 2009
2009
Jul 20
Many companies have tried it and most end up spending a lot of money only to fail miserably. I am referring to professionally producing a video for the sole purpose of making it go viral on the web. It’s very hard to make something happen in a systematic planned way when it happens most of the time by accident. I don’t know how much Evian spent on this video (probably a 7 figure project) but they have managed to get a commercially produced video go viral in a BIG way on the web. As of when I am writing this post, it has been viewed close to 6.5 million times. Good work Evian! You give other corporations hope.
Until Next Time…