When Viral Videos Go Commercial — SUCCESSFULLY!

Posted by John Park on Jul 20th, 2009
Jul 20

Many companies have tried it and most end up spending a lot of money only to fail miserably.  I am referring to professionally producing a video for the sole purpose of making it go viral on the web.  It’s very hard to make something happen in a systematic planned way when it happens most of the time by accident.  I don’t know how much Evian spent on this video (probably a 7 figure project) but they have managed to get a commercially produced video go viral in a BIG way on the web.  As of when I am writing this post, it has been viewed close to 6.5 million times.  Good work Evian!  You give other corporations hope.

Until Next Time…

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