In Business, It Doesn’t Pay To Be Subtle.
Posted by John Park on Jan 4th, 2011
2011
Jan 4
What do you do? By looking at your logo, slogan, business card and your web site; I don’t have a clue.
Sure, I could spend more of my valuable time and engage my short Internet-driven attention span to dig further and ask more questions. I just don’t feel like doing that today because there are others just like you within a mouse-click away.
You’re not a brand I recognize like Coca Cola, Microsoft or Toyota. Oh yeah… you probably didn’t spend the millions they’ve spent to make sure I recognize their brand.
I have never heard of you but for some reason I have come across your business.
Why build a blank billboard? Why be subtle? Tell me what you do and tell me fast!
