In Business, It Doesn’t Pay To Be Subtle.

Posted by John Park on Jan 4th, 2011
2011
Jan 4




What do you do?  By looking at your logo, slogan, business card and your web site; I don’t have a clue.
 
Sure, I could spend more of my valuable time and engage my short Internet-driven attention span to dig further and ask more questions.  I just don’t feel like doing that today because there are others just like you within a mouse-click away.
 
You’re not a brand I recognize like Coca Cola, Microsoft or Toyota.  Oh yeah… you probably didn’t spend the millions they’ve spent to make sure I recognize their brand.
 
I have never heard of you but for some reason I have come across your business.
 
Why build a blank billboard?  Why be subtle?  Tell me what you do and tell me fast!



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