Do you practice CCR?

Posted by John Park on Nov 10th, 2012
2012
Nov 10


CCR are the core basics of branding anything.

CLARIFICATION: Clarify your business position, goals, core values, products, services, competitive advantages and target demographics.

CONSISTENCY: Be consistent with all your messaging, imagery and other front line marketing engagements.

REPETITION: Be seen and heard with the SAME over-and-over again.


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Biz Crusader… Gangnam Style!

Posted by John Park on Nov 9th, 2012
2012
Nov 9


679,620,147 views by 11/9/12 and counting.  Is there anyone out there who hasn’t seen this video?  Plenty of marketers are trying to over analyze this video and I won’t be one of them.

With this many views, it’s definitely worth noting.  ASU students are partying to it.  Oregon marching band dedicated a segment to it at half time.  It has been featured on hundreds if not thousands of TV shows around the world.  And… this is not to mention the countless parodies on YouTube.

The kicker?  My 6 year kid and his friends love it and recently performed their version at a birthday party.

Could it be that humor, singing and dancing can bring the world together?  Too deep?

It’s GANGNAM STYLE.  Enjoy and TGIF!  (Follow the links in this post… it will make your day.)





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2012
Nov 4


All businesses are started with a sense of optimism defined by projections and what could happen. In essence, we all made decisions on what we could build or make. There were no guarantees.

I don’t know of any successful businesses that were started based on what it costs.

Why then do we make the big business decisions based on what it costs instead of what it could bring?

Sensible pragmatism is not the same thing as entrepreneurial optimism.

The Customer Service Business Lesson From Empty Booths

Posted by John Park on Nov 3rd, 2012
2012
Nov 3


Recently, I took my family of four to a popular neighborhood restaurant.

The place was about half full. The host/waiter escorted us to a small corner table. I asked if we can sit at one of the empty larger booths.

The waiter asked the manager who promptly said no. The manager went on to explain that the booths were only for larger parties. Normally, I would engage at this point but I was so tired after a long day, we just accepted the small table.

Our dinner experience lasted for about an hour and a half.

And… giving me cause to write this piece, the booth we wanted to sit at was empty the entire time. I guess the phantom customers never arrived. The nonexistent customers were of higher value to the manager than us paying customers.

I would like to think that this scenario is not familiar to you and that something like this has never happened to you. Unfortunately, I know that’s not true.

In business, it’s important to take care of the customers you have instead of the phantom customers you are expecting.

Fleeting are the customers who are mistreated by you and courted by your competitors.

What is required to get to the next level?

Posted by John Park on Nov 2nd, 2012
2012
Nov 2


Getting to the “next level” requires change.  We all profess to know this and often seek someone or something that will help us acquire change.

When change is finally before us and when we are called upon to embrace it, most of us hesitate.

Why?  It’s because change is not comfortable nor is it familiar.  It can be risky and in some cases even dangerous.

On the flip side, it can also be rewarding and pay huge dividends–financial and otherwise.

Instead of fearing change, we must fear the status quo and the plateau we’ve found ourselves dwelling on.

The next level is calling on you to act.  Remember, change cannot happen without change.

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