2012
Nov 4


All businesses are started with a sense of optimism defined by projections and what could happen. In essence, we all made decisions on what we could build or make. There were no guarantees.

I don’t know of any successful businesses that were started based on what it costs.

Why then do we make the big business decisions based on what it costs instead of what it could bring?

Sensible pragmatism is not the same thing as entrepreneurial optimism.

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