Inviting The Hanks and Sarahs

Posted by John Park on Jul 31st, 2014
2014
Jul 31


Making social media work for your business is a lot like throwing a great party.

You know who you have to invite in order to guarantee a great turnout. You know if you invite Hank and Sarah, others will want to come too. Everybody wants to be where Hank and Sarah are.

On social media platforms, these “life of the party” friends are called influencers.

Identify the Hanks and Sarahs. Start talking and interacting with them. Create value for their time and interest.

Once they start coming to your parties, others are sure to follow.


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The Me Too Model

Posted by John Park on Jul 30th, 2014
2014
Jul 30


When I sit with potential clients, they always reference who they want to be.

I immediately think… why? Sometimes out loud.

Google didn’t want to be Yahoo. Apple wasn’t striving to be another Microsoft.

And Tesla doesn’t seem to be doing things the “GM way.”

The greats don’t start by wanting to be like someone else. They do not seek a piece of the pie that already exists.

Be different. Blaze a trail others will want to follow.

It’s scary to go first but being first can pay dividends.


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