Inviting The Hanks and Sarahs

Posted by John Park on Jul 31st, 2014
2014
Jul 31


Making social media work for your business is a lot like throwing a great party.

You know who you have to invite in order to guarantee a great turnout. You know if you invite Hank and Sarah, others will want to come too. Everybody wants to be where Hank and Sarah are.

On social media platforms, these “life of the party” friends are called influencers.

Identify the Hanks and Sarahs. Start talking and interacting with them. Create value for their time and interest.

Once they start coming to your parties, others are sure to follow.


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