Biz Crusader makes the small business ALL TOP blog list.

Posted by John Park on Aug 18th, 2008
Aug 18

All Top - Best Blogs
Today… a little self-promotion.  A few days back, my blog was chosen as one of the top blogs to be listed on ALL TOP, a new blog aggregation site with a mission to index the top blog conversations on the Internet.  Since my blog hasn’t been around that long, I am assuming that I was chosen for my early “potential”.  I like these guys a lot and it’s good to see a tech company with a sense of humor.   Here is how they describe their process.

Q. How do you decide which sites and blogs are in a topic?


A. We use a patent-pending, semantic computational algorithm derived from the post-doctoral work of Guy at Stanford. Just kidding. We rely on several sources: results of Google searches, review of the sites’ and blogs’ content, researchers, and our “gut” plus the recommendations of the Twitter community, owners of the sites and blogs, and people who care enough to write to us. Let us declare something: The Twitter community has been the single biggest factor in the quality of Alltop. Without this group of mavens and connectors, Alltop would not be what it is today.

Biz Crusader is listed in their coveted SMALL BUSINESS category.  Look for me way at the bottom.


Thank you Guy and the gang.  I appreciate you picking Biz Crusader.  It gives me fuel to crusade some more.  I hope I prove worthy.
I also want to welcome all of the new readers from ALL TOP to Biz Crusader.  If you would like to subscribe to my posts via e-mail, please click here.  And, please don’t be shy.  I welcome your comments.


Don’t forget to forward Biz Crusader to other business owners who might benefit from weekly business marketing tips and editorials.



The death of reciprocal links…Thanks to BLOGS!

Posted by John Park on Aug 15th, 2008
Aug 15

Grow Web Site Traffic


Back in the old days (3 years ago), we were telling businesses to seek link-backs to their business web sites.  Doing this, in theory, would increase their free ranking in some of the more popular search engines like Google and Yahoo.  The logic was if there were a bunch of web sites linking to your web site, your web site must be relevant and filled with quality content.  You can see how in an automated system developed by Silicon Valley geeks, this formula made a lot of sense.
By the way, whenever I use the term “Geeks”, it is a term of endearment.
This advice to create link-backs created a plethora of web pages called link to us, friends of abc company, and so on.  Surf the web for about 10 minutes and you’re bound to run into at least a few of these pages.
THE PROBLEM:  Many approached this initiative with a “you scratch my back and I’ll scratch yours” strategy.  This search engine initiative was called reciprocal linking.  Many business owners quickly realized that this process was impossible to police and manage.  So, after they filled the tops of these pages with business web sites owned by friends and family, many just abandoned the initiative leaving behind another set of “ghost town-like web pages” on the Internet.
Well, there is now a better and easier way to generate link-backs to your business web site.  Simply comment on BLOGS.  Here are your strategy steps.
Step 1:  Locate 10 to 20 blogs that are relevant to your industry, services and or products you provide.  It is important to locate blogs that are active and being updated with regular posts.  This is a good sign of how much traffic they could be receiving.  It is also ideal to locate blogs that allow web site links in their comments area.
Step 2:  Bookmark them and check them on a regular basis.  Whenever you get a chance, read the articles and post your comment.  Offer expertise, your constructive opinion or a new perspective.  It can be as short as a few sentences and as long as a one paragraph counter opinion.  Keep in mind that you’re not being unethical or self-serving by doing this.  Most bloggers will love your regular visits as well as your comments.  By the way, you’ll also begin to notice one important benefit of this exercise.  Soon, you’ll find yourself more plugged in to your own industry.  Who knows?  You might even learn something.


Step 3:  Repeat Steps 1 and 2.  Sit back and watch your search engine rankings grow as well as the traffic to your web site.  And, eventually this strategy should allow you to introduce your business to potential prospects.


BELIEVE ME… This is a lot easier than confirming if Aunt Martha has linked her dog grooming web site to you.

( Places to start today! )


All Top


Google Blog Search






To Blog or Not to Blog…

Posted by John Park on Aug 5th, 2008
Aug 5

Blogging on couch at midnight



Should we create a blog for our business?  I am hearing this question quite often these days from my clients.  The answer is complex and I have to always answer with the somewhat indecisive sounding “That Depends”.
Blogging to promote a business is very different than the many personal diary-style blogs flooding the Web.  Before throwing your business into the world of Web 2.0, there are a few questions you must answer first in the affirmative.
1) Can you or your staff members commit to at least 2 blog posts a week?
2) Do you have expertise in an area allowing your posts to be informative and useful?
3) Do you like writing?  Do you find it enjoyable?
If you didn’t answer YES to all three questions, you should not launch a business blog because it will just turn into a wasted initiative.  There are supposedly over 75 million blogs on the Web today.  How many do you think have been abandoned after only a few posts?  My guess is at least 95%.  The main reason for this exponential growth has to do with one fact.  Publishing a blog on the WWW is FREE!
That’s right.  Anyone can post their intelligent and sometimes moronic opinions on their own personal online newspapers “blogs” in a matter of minutes.  If I haven’t discouraged you yet, read on.
( Top FREE Blog Platforms )
Just register and have your own blog in a matter of minutes.  These are free platforms so they do have some drawbacks.  If you’re really serious about blogging for your business, consider having a custom blog built.
BLOGGER — Owned by Google, Very intuitive to use, Not many features, Not too customizable
WORDPRESS — Open Source Community, More features, Better themes, Takes a little getting used to
( Why a Business Blog? )
1)  Communicate your expertise to the WWW with the hope of reaching business prospects that are searching for that same expertise.
2)  Connect in a “human” way with your customers, prospects, partners and employees.  Real people do not talk or communicate like company brochures.
3)  Use it as a value proposition for your customers.  Give them more via informative and educational blog posts.
4)  Build an audience and as a result gain authority and credibility in your area of expertise.
5)  Keep your web site content dynamic through regular blog posts.
( Business Blogging Tips )
1)  Avoid writing about broad and general topics.  You have a much higher chance of getting picked up by search engines and interested parties if you are focusing in on specific niche topics.
2)  Avoid controversy or over the top rants.  Reserve your psychopathic charm for your own personal blog.  Remember, you’re trying to build an audience not alienate one.
3)  Speak to the times.  Keeping your posts in line with current affairs will keep your blog posts pertinent and interesting.
4)  Before launching your blog, plan out a handful of interesting blog topics so that you may give your blog a good boost out of the gates.
So… what do you think?  Are you ready to launch your own business blog?  As you can see, there are many things you should consider before doing so.  TO BLOG OR NOT TO BLOG, that is the question.
My answer is always… “That Depends.”


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