Successful businesses do this really well.

Posted by John Park on Aug 11th, 2014
2014
Aug 11


Thanks to Groupon and other group deal web sites, I’ve been to a number of business establishments once.

Why just once?

In most cases, we got what we came for and so so service–what you might expect from most retail businesses these days.

These flash sale web sites offer an unprecedented advantage to business owners–the ability to clearly identity first time patrons.

Why then did no owner, manager, cashier or server say to us… “Hello, I understand it’s your first time here. If there is anything I can do to make sure your visit is a great one, please let me know. Also, here’s a coupon for your next visit. We hope you come back.”

You get the idea.

Think of it as a relay race. Groupon is running the first leg (getting the customer to walk in) and the merchant is running the second leg (delivering an experience worth coming back for).

Most successful businesses do one thing very well. They know how to identify a new opportunity and capitalize on the moment. In essence, they don’t drop the baton.

A customer walking into your business for the first time is a new opportunity. It can change everything.

Seize the opportunity.


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The formula for obtaining what you WANT.

Posted by John Park on Aug 10th, 2014
2014
Aug 10


I first wrote about this 4 years ago. Now more than ever, I believe it is applicable.

Since first hearing the saying in college, the statement that has become a lifestyle for me is “You only get out of something what you put in to it”.

It’s a simple theory but I often find myself at an advantage over others because I am able and wiling to embrace this saying as a way to take on any task or situation. The saying can be applied anywhere including in business, parenting, physical well being and yes even in love or relationships.

In business, where are your limits? Are you willing to make cold calls? Are you wiling to go door to door? Are you willing to spend money to make money? Are you willing to sacrifice your weekends? Are you willing to work late? Are you willing to come down from your ivory tower and take on any task necessary to get the job done?

Whether you are an owner, manager, just starting your business career or even wanting to take a relationship to the next level, what you “WANT” ultimately is not a natural right as some might have you believe. What you “OBTAIN” is a direct result of what you put in to it.


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Inviting The Hanks and Sarahs

Posted by John Park on Jul 31st, 2014
2014
Jul 31


Making social media work for your business is a lot like throwing a great party.

You know who you have to invite in order to guarantee a great turnout. You know if you invite Hank and Sarah, others will want to come too. Everybody wants to be where Hank and Sarah are.

On social media platforms, these “life of the party” friends are called influencers.

Identify the Hanks and Sarahs. Start talking and interacting with them. Create value for their time and interest.

Once they start coming to your parties, others are sure to follow.


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The Me Too Model

Posted by John Park on Jul 30th, 2014
2014
Jul 30


When I sit with potential clients, they always reference who they want to be.

I immediately think… why? Sometimes out loud.

Google didn’t want to be Yahoo. Apple wasn’t striving to be another Microsoft.

And Tesla doesn’t seem to be doing things the “GM way.”

The greats don’t start by wanting to be like someone else. They do not seek a piece of the pie that already exists.

Be different. Blaze a trail others will want to follow.

It’s scary to go first but being first can pay dividends.


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Do you practice CCR?

Posted by John Park on Nov 10th, 2012
2012
Nov 10


CCR are the core basics of branding anything.

CLARIFICATION: Clarify your business position, goals, core values, products, services, competitive advantages and target demographics.

CONSISTENCY: Be consistent with all your messaging, imagery and other front line marketing engagements.

REPETITION: Be seen and heard with the SAME over-and-over again.


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