The Me Too Model

Posted by John Park on Jul 30th, 2014
2014
Jul 30


When I sit with potential clients, they always reference who they want to be.

I immediately think… why? Sometimes out loud.

Google didn’t want to be Yahoo. Apple wasn’t striving to be another Microsoft.

And Tesla doesn’t seem to be doing things the “GM way.”

The greats don’t start by wanting to be like someone else. They do not seek a piece of the pie that already exists.

Be different. Blaze a trail others will want to follow.

It’s scary to go first but being first can pay dividends.


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What is required to get to the next level?

Posted by John Park on Nov 2nd, 2012
2012
Nov 2


Getting to the “next level” requires change.  We all profess to know this and often seek someone or something that will help us acquire change.

When change is finally before us and when we are called upon to embrace it, most of us hesitate.

Why?  It’s because change is not comfortable nor is it familiar.  It can be risky and in some cases even dangerous.

On the flip side, it can also be rewarding and pay huge dividends–financial and otherwise.

Instead of fearing change, we must fear the status quo and the plateau we’ve found ourselves dwelling on.

The next level is calling on you to act.  Remember, change cannot happen without change.

Focus on what you can control in 2012.

Posted by John Park on Jan 2nd, 2012
2012
Jan 2

Movie ticket sales hit a 16-year low in 2011. The theater industry attributes higher prices and the prevalence of new platforms to view movies.

 

I certainly believe this is true and I am certain that these factors played a key role.

 

However, I was surprised to learn that the industry did not mention what role customer service may have played in this outcome. To be specific, I am referring to the lack of or declining customer service in movie theaters. Civilized decorum and the almost cliche concept of “Silence is Golden” has become increasingly absent in the theaters. It is common to find crying babies, people using their phones, disruptive or obnoxious behavior. And, I am not even mentioning those who love to kick the chairs of the persons in front of them or those who use the theater floors as their personal trash cans leaving the auditoriums in a disgusting state. If you spend more than 5 minutes reading online reviews about movie theaters, it’s clear that I am not the only one who feels this way.

 

This is another example of an industry using the economy as a scapegoat. Customer service is the one area of any business that can be transformed instantly. Best of all, it can be transformed without a heavy financial investment. Examples include answering the phones a certain way or just saying “Thank You” properly.

 

There is nothing you can do about the economy. It is what it is. Instead of using it as a crutch for poor results in 2012, focus on what you can control. You have 100% control of customer service.

 

I say… bring back the ushers with the flashlights.

 

 

 

 

It’s Dying. Accept it.

Posted by John Park on Oct 2nd, 2011
2011
Oct 2
 
 
I just received a Groupon email letting me know that I could subscribe to Vogue for $8.  If I took advantage of this offer, I would receive in the mail 12 beautiful, full color issues of Vogue for just $8.  After Groupon takes their 50%, Vogue gets $4.
 
A few months back, I visited the web site of a notable advertising industry publication.  To subscribe, I would have to pay over $50 a year.  I passed.  Instead, I just decided to opt in to their email newsletter.  About a week ago, I started to receive the physical copy of the publication in the mail for free.  I didn’t pay a cent but they decided to start mailing them to me.
 
The magazine publishers are up against the wall.  The above scenarios are two small examples of a desperate industry.  If their content is so valuable, why I am I receiving them for free or practically for free?  Not only did I get it for free, I am receiving them at their cost.
 
The answer is simple.
 
It is more valuable for them to tout a larger subscriber base than to actually care about what their publications are being bought for.  It all funnels down to how many subscribers they can tout or claim to their potential advertisers.
 
This is not a new occurrence.  It has been happening for years but true desperation is rearing its ugly head for the first time.
 
Ladies and gentlemen.  PRINT IS DYING.
 
Don’t advertise in it.  Don’t pay for it.  Don’t invest in it.
 
If you are a magazine publisher, place ALL your resources towards digitization.  Accept reality.  Do you really believe that my 5 year old boy will buy a magazine for entertainment and information when he turns 18?
 
 
 
 

In Business, It Doesn’t Pay To Be Subtle.

Posted by John Park on Jan 4th, 2011
2011
Jan 4




What do you do?  By looking at your logo, slogan, business card and your web site; I don’t have a clue.
 
Sure, I could spend more of my valuable time and engage my short Internet-driven attention span to dig further and ask more questions.  I just don’t feel like doing that today because there are others just like you within a mouse-click away.
 
You’re not a brand I recognize like Coca Cola, Microsoft or Toyota.  Oh yeah… you probably didn’t spend the millions they’ve spent to make sure I recognize their brand.
 
I have never heard of you but for some reason I have come across your business.
 
Why build a blank billboard?  Why be subtle?  Tell me what you do and tell me fast!



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