Biz Crusader

Is 3 million dollars worth it for a well produced Super Bowl commercial?

Posted by John Park on Feb 4th, 2011

2011

Feb 4

This commercial has yet to run during the Super Bowl but it has already garnered just under 10 million views on YouTube. In addition, it has been written about in countless media outlets. Is 3 million dollars worth it for a well produced Super Bowl commercial? I say YES!

T-Mobile’s latest foray that took them to Heathrow Airport.

Posted by John Park on Oct 29th, 2010

2010

Oct 29

So, the T-Mobile press team just sent me this video. It’s a fun one for a Friday. Social Media is here to stay. Enjoy!

Why Evil Corporate Deeds Will Not Go Unpunished

Posted by John Park on Oct 19th, 2009

2009

Oct 19

IT NEVER FAILS.

Bad economic conditions always lead to poor customer service.

Don’t ask me why this happens but it always does. Whenever companies (mostly large ones) are faced with tighter budgets, the group that inevitably pays the price are their customers. It can be an onerous return policy, a hike in fees or maybe headcount sacrifices in customer service departments. Instead of a phone tree, you are faced with a “phone forest”.

CAUTION:

This… I’ll screw them over now and deal with it later approach is not what it used to be. It’s true that in the past consumers did forget eventually once the economy got humming again but it might be harder in this technological age to rely on this business practice.

Due to the prevalence of social media interaction on the web, it will be much harder for corporations to erase their evil deeds during this recession. Blog posts, facebook groups, peer online reviews, tweets and archived online news articles are in essence… FOREVER.

The bottom line is that it always costs more to acquire new customers when compared to keeping and growing the customers you already have. The next time you find yourself in a conference room discussing budget cuts and going through the line items, don’t reduce your customer service and don’t look to your existing customers for more fees. After all, we are still living in a free economy where Capitalism prevails. Your customers always have the option to leave you in an “Internet Minute”.

Until Next Time…

Facebook added 100 million users in 9 months!

Posted by John Park on Aug 25th, 2009

2009

Aug 25

It took Radio 38 years and TV 13 years to reach an audience of 50 million. Facebook added 100 million users in 9 months! This is a very important video for all business owners. Social Media Marketing is here to stay. As the video states… It is not a fad.

Until Next Time… By the way, don’t forget to follow me on Twitter.

The T-Mobile Dance… Just Really Fun to Watch!

Posted by John Park on Aug 18th, 2009

2009

Aug 18

One of my clients passed this along to me and I just love it. It’s another successfully produced viral business video. The importance of this particular video is that T-Mobile has successfully connected their brand to the video. It isn’t just funny or shocking, it actually supports the brand in a magical way–right down to the slogan. See if you can count how many times they’ve managed to connect the brand to the actual video. HINT: How many people are holding a cell phone to their face?