Why Evil Corporate Deeds Will Not Go Unpunished

Posted by John Park on Oct 19th, 2009
2009
Oct 19

 
IT NEVER FAILS.
 
Bad economic conditions always lead to poor customer service.
 
Don’t ask me why this happens but it always does.  Whenever companies (mostly large ones) are faced with tighter budgets, the group that inevitably pays the price are their customers.  It can be an onerous return policy, a hike in fees or maybe headcount sacrifices in customer service departments.  Instead of a phone tree, you are faced with a “phone forest”.
 
 
CAUTION:
 
This… I’ll screw them over now and deal with it later approach is not what it used to be.  It’s true that in the past consumers did forget eventually once the economy got humming again but it might be harder in this technological age to rely on this business practice.
 
Due to the prevalence of social media interaction on the web, it will be much harder for corporations to erase their evil deeds during this recession.  Blog posts, facebook groups, peer online reviews, tweets and archived online news articles are in essence… FOREVER.
 
The bottom line is that it always costs more to acquire new customers when compared to keeping and growing the customers you already have.  The next time you find yourself in a conference room discussing budget cuts and going through the line items, don’t reduce your customer service and don’t look to your existing customers for more fees.  After all, we are still living in a free economy where Capitalism prevails.  Your customers always have the option to leave you in an “Internet Minute”.


Until Next Time…



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Facebook added 100 million users in 9 months!

Posted by John Park on Aug 25th, 2009
2009
Aug 25

It took Radio 38 years and TV 13 years to reach an audience of 50 million.  Facebook added 100 million users in 9 months!  This is a very important video for all business owners.  Social Media Marketing is here to stay.  As the video states… It is not a fad.




Until Next Time… By the way, don’t forget to follow me on Twitter.



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The T-Mobile Dance… Just Really Fun to Watch!

Posted by John Park on Aug 18th, 2009
2009
Aug 18

One of my clients passed this along to me and I just love it.  It’s another successfully produced viral business video.  The importance of this particular video is that T-Mobile has successfully connected their brand to the video.  It isn’t just funny or shocking, it actually supports the brand in a magical way–right down to the slogan.  See if you can count how many times they’ve managed to connect the brand to the actual video.  HINT:  How many people are holding a cell phone to their face?




Until Next Time…



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When Viral Videos Go Commercial — SUCCESSFULLY!

Posted by John Park on Jul 20th, 2009
2009
Jul 20

Many companies have tried it and most end up spending a lot of money only to fail miserably.  I am referring to professionally producing a video for the sole purpose of making it go viral on the web.  It’s very hard to make something happen in a systematic planned way when it happens most of the time by accident.  I don’t know how much Evian spent on this video (probably a 7 figure project) but they have managed to get a commercially produced video go viral in a BIG way on the web.  As of when I am writing this post, it has been viewed close to 6.5 million times.  Good work Evian!  You give other corporations hope.




Until Next Time…



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2009
Jul 8

When Time Magazine declared EVERYONE as their person of the year, they had many scratching their heads.  In reality, they were right on the money.  Their tribute to the way an average Joe could create content and empower themselves on the WWW was well deserved.  The flip side of all of this is that businesses must also be aware of the empowering mass media tools readily available to every customer they serve.

As of today, this video has been seen over 250,000 times.  I bet United Airlines wishes now that they had fixed or replaced the poor guy’s Taylor Guitar.  We’ve all been there but now we have free tools to let millions know about it.  Food for thought for all consumer brands.  Social and Viral Marketing needs to be taken seriously.  It’s not just a buzz phrase.  It is very serious business.



Until Next Time…



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