Biz Crusader… Gangnam Style!

Posted by John Park on Nov 9th, 2012
2012
Nov 9


679,620,147 views by 11/9/12 and counting.  Is there anyone out there who hasn’t seen this video?  Plenty of marketers are trying to over analyze this video and I won’t be one of them.

With this many views, it’s definitely worth noting.  ASU students are partying to it.  Oregon marching band dedicated a segment to it at half time.  It has been featured on hundreds if not thousands of TV shows around the world.  And… this is not to mention the countless parodies on YouTube.

The kicker?  My 6 year kid and his friends love it and recently performed their version at a birthday party.

Could it be that humor, singing and dancing can bring the world together?  Too deep?

It’s GANGNAM STYLE.  Enjoy and TGIF!  (Follow the links in this post… it will make your day.)





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The Great Shaving Rip-Off — HORROR IN THE AISLES

Posted by John Park on Apr 19th, 2012
2012
Apr 19

I have to share this with my readers.  This video was shot for one of my clients.  Total budget?  It was about $25 including Starbucks and the googly eyes.  The questionable acting shown on the video are my fellow team members.  Enjoy!

 

 

2011
Feb 4

This commercial has yet to run during the Super Bowl but it has already garnered just under 10 million views on YouTube. In addition, it has been written about in countless media outlets. Is 3 million dollars worth it for a well produced Super Bowl commercial? I say YES!


2010
Oct 29

So, the T-Mobile press team just sent me this video.  It’s a fun one for a Friday.  Social Media is here to stay.  Enjoy!




Why Evil Corporate Deeds Will Not Go Unpunished

Posted by John Park on Oct 19th, 2009
2009
Oct 19

 
IT NEVER FAILS.
 
Bad economic conditions always lead to poor customer service.
 
Don’t ask me why this happens but it always does.  Whenever companies (mostly large ones) are faced with tighter budgets, the group that inevitably pays the price are their customers.  It can be an onerous return policy, a hike in fees or maybe headcount sacrifices in customer service departments.  Instead of a phone tree, you are faced with a “phone forest”.
 
 
CAUTION:
 
This… I’ll screw them over now and deal with it later approach is not what it used to be.  It’s true that in the past consumers did forget eventually once the economy got humming again but it might be harder in this technological age to rely on this business practice.
 
Due to the prevalence of social media interaction on the web, it will be much harder for corporations to erase their evil deeds during this recession.  Blog posts, facebook groups, peer online reviews, tweets and archived online news articles are in essence… FOREVER.
 
The bottom line is that it always costs more to acquire new customers when compared to keeping and growing the customers you already have.  The next time you find yourself in a conference room discussing budget cuts and going through the line items, don’t reduce your customer service and don’t look to your existing customers for more fees.  After all, we are still living in a free economy where Capitalism prevails.  Your customers always have the option to leave you in an “Internet Minute”.


Until Next Time…



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