Inviting The Hanks and Sarahs

Posted by John Park on Jul 31st, 2014
2014
Jul 31


Making social media work for your business is a lot like throwing a great party.

You know who you have to invite in order to guarantee a great turnout. You know if you invite Hank and Sarah, others will want to come too. Everybody wants to be where Hank and Sarah are.

On social media platforms, these “life of the party” friends are called influencers.

Identify the Hanks and Sarahs. Start talking and interacting with them. Create value for their time and interest.

Once they start coming to your parties, others are sure to follow.


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The Me Too Model

Posted by John Park on Jul 30th, 2014
2014
Jul 30


When I sit with potential clients, they always reference who they want to be.

I immediately think… why? Sometimes out loud.

Google didn’t want to be Yahoo. Apple wasn’t striving to be another Microsoft.

And Tesla doesn’t seem to be doing things the “GM way.”

The greats don’t start by wanting to be like someone else. They do not seek a piece of the pie that already exists.

Be different. Blaze a trail others will want to follow.

It’s scary to go first but being first can pay dividends.


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Do you practice CCR?

Posted by John Park on Nov 10th, 2012
2012
Nov 10


CCR are the core basics of branding anything.

CLARIFICATION: Clarify your business position, goals, core values, products, services, competitive advantages and target demographics.

CONSISTENCY: Be consistent with all your messaging, imagery and other front line marketing engagements.

REPETITION: Be seen and heard with the SAME over-and-over again.


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Biz Crusader… Gangnam Style!

Posted by John Park on Nov 9th, 2012
2012
Nov 9


679,620,147 views by 11/9/12 and counting.  Is there anyone out there who hasn’t seen this video?  Plenty of marketers are trying to over analyze this video and I won’t be one of them.

With this many views, it’s definitely worth noting.  ASU students are partying to it.  Oregon marching band dedicated a segment to it at half time.  It has been featured on hundreds if not thousands of TV shows around the world.  And… this is not to mention the countless parodies on YouTube.

The kicker?  My 6 year kid and his friends love it and recently performed their version at a birthday party.

Could it be that humor, singing and dancing can bring the world together?  Too deep?

It’s GANGNAM STYLE.  Enjoy and TGIF!  (Follow the links in this post… it will make your day.)





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2012
Nov 4


All businesses are started with a sense of optimism defined by projections and what could happen. In essence, we all made decisions on what we could build or make. There were no guarantees.

I don’t know of any successful businesses that were started based on what it costs.

Why then do we make the big business decisions based on what it costs instead of what it could bring?

Sensible pragmatism is not the same thing as entrepreneurial optimism.

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